What is Search Engine Optimization (SEO)?

Natural search engine optimization (SEO), commonly referred to as organic search engine optimization, is a highly involved process that focuses on the website's structure, visible content and inbound link popularity so that the site is viewed as more relevant in certain keyword searches thus resulting in a higher ranking on search engines such as Google, Yahoo and MSN. Simply put, the more relevant your website is considered by the search engines.the more likely you are to appear on the first page of results.

Why is Search Engine Optimization Important?
Research has shown that nearly 95% of all search engine users never read beyond the first page of listed results. As a result, ranking highly on major search engines such as Google, Yahoo and MSN provides your company with an opportunity to become visible to potential customers that have specifically sought out your products or services.

What is Page Rank?
A method developed and patented by Stanford University and Larry Page (cofounder of Google) to rank search engine results. Page Rank gives a unique ranking to every page on the internet. The ranking number is based on the number of quality inbound links pointing at a page and is represented on a scale from 1-10 with 10 being the optimal rank.

What is a Google Sitemap?
This is a relatively new development by Google. It is a sitemap that is not visible to visitors but is placed in to the code of the site that provides Google with information in the format that they request it in. The utilization of a Google Sitemap will assist in enhancing your rankings specifically with Google.

 

 

What is Link Popularity?
The measure the quantity and/pr quality of sites that link back to your web page.

What is an Authority Site?
A website with many unique websites linking back in to it.

What are Outbound Links?
A link that points away from your website and connects to another website.

What are Inbound Links?
Links that point from another site back in to your website.

What is a Reciprocal Link or Link Exchange?
This is when your webste places a link to another website on their site and the other site does the same in return.

What is Deep Linking?
Deep Linking is the process in which inbound links are pointed to various sub-pages of a website thus further expanding the scope of the website.

What is Keyword Density?
The ratio of the number of occurrences of a particular keyterm or phrase in proportion to the total number of words on the entire page.

What is a Meta Tag?
An HTML tag which provides information about a web document. Unlike regular tags, meta tags do not provide formatting information for the browser. Instead they provide such information as the author, date of creation or latest update for the page, and keywords which indicate the subject matter. Search engines often use keywords from meta tags to index their databases.

What is Pay Per Click?
Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.

What is Click Fraud?
Click Fraud occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click.

What is a Blog?
Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

What is RSS?
Really Simple Syndication, RSS is a family of XML file formats for web syndication used by news websites and weblogs. They are used to provide items containing short descriptions of web content together with a link to the full version of the content. This information is delivered as an XML file called RSS feed, webfeed, RSS stream, or RSS channel.

What is the DMOZ?
Web Directory edited by human editors. Also known as ODP (Open Directory Project). Provides directory results to Google and other search engines. It is considered very important from the Search Engine Optimization view and it is also the most tedious and difficult to get in.

 

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